My time slot for the localism land rush was duly noted (12:30), but I nearly missed it due to receiving an offer and a call related to it at exactly 12:28. I wanted some choice Palos Verdes communities, but my first duty is always to my client. I took the call.
I missed out on one of my top seven communities, but hey, I secured six, and that's not too bad. I was on the fence about the whole sponsorship thing until last night. I reviewed my marketing plan for the second half of 2008, and looked at the results for the first six months of this year.
The cold hard facts made the decision for me:
I'm working with six buyers as a result of my blog and localism posts.
I'm sending sellers in my pipeline to my blog for updates on local sales and listings.
My SOI is being converted to blog readers instead of a monthly letter update since my outside blog is up and running.
Ten people attended my weekend open house; two commented on my Active Rain blog.
My blog has allowed me to discontinue my snail mail newsletter saving me over $10,000 per year. My six communities cover most of the areas I mailed to, so $648 per year is a very small price to pay.
If the AR guys continue to direct google juice to localism, and I continue to provide good content for consumers, sellers and buyers will find my posts scattered throughout the Palos Verdes Peninsula communities. Some I will sponsor, others I will be a contributor to, overall localism may put my information in front of more consumers than my AR blog does, especially if some of the AR google juice is diverted to localism.
I've done my part to make the guys at AR a little money, let's see what they can put in my pocket. I'll be tracking this one closely.
I just re-read this blog and I think I'll sign off and hurry over to localism and see if there are any leftover communities I can still pick up. After all, I've been sending a glossy magazine to many of my top clients and that contract expires in September. That frees up another $200 a month in my marketing budget. If there is still time, I may grab a couple more; I never could resist a great bargain.
More blogs about a real estate agent's life from Norma.
Norma Toering & Team RE/MAX Palos Verdes Realty(310) 493-8333 / Office Phone: (310) 831-0800
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Wow Norma, what an inspiring post. Thanks for sharing your success due to your AR blog. I quit print newsletters a few years ago and went to an electronic one. Maybe I'll start to just send out my blog posts and market data.
Thanks Missy. I really needed to see the results in black and white to analyze its success.
I got mine in first thing this morning. There a re a couple that are entered in the system under the wrong cities. I hope we can clean them up.
Good luck with that Randy. I hope it works out for you. Fingers are crossed that localism lives up to the hype and then some.
Norma, that's really a great return on your investment. I haven't staked my claim, and likely won't. Hopefully by just posting good content I will continue to see results!
Hi Norma, just thought I'd stop in to read a post or two since you commented on my success. Wow you've done awesome! I have found that localism is already putting me in front of consumers and the media and that is way beyond my original expectations.
Norma I appreciate you sharing your success here at active rain and particularly through your blogging efforts!
Norma I appreciate you sharing your success here at active rain and particularly through your blogging efforts!