There's an article circulating on the Internet with the title, and I'm paraphrasing here, "Boys Can Play with Barbies, too." The article goes on to say marketing is becoming genderless as the female and male roles in society continue to evolve and be redefined.
It made me stop and think--do I market to men, women, or both? The answer was easy--I market to buyers and sellers without regard to their sex. My sellers and buyers are a mashup of the wonderful mix of people who sell and buy real estate, and that's nearly everyone.
I don't have to be concerned whether my marketing will appear sexist or ignore half the population. I target everyone interested in entering the real estate market in my particular marketplace.
Geographic? Yes. Gender? No. Real estate is once again on the leading edge of a marketing trend. Mattel and other companies may be jumping on the genderless bandwagon, but real estate pros know both sexes play the real estate game.
Sell Smart, Buy Wise and Live Well
PalosVerdesLifestyle - Norma's award winning site as the best Palos Verdes homes and real estate blog since 2007.
- Selected by Relocation.com as one of the top ten Los Angeles area real estate blogs.
- Chosen by MovingCost.com as one of the best Los Angeles realty blogs.
- Awarded 5 out of 5 stars by Lender411 blog review.
- Ranked by Technorati in the top 1% of all blogs.
- As seen in the Daily Breeze newspaper.
- Rancho Palos Verdes Top Real Estate Agent
Palos Verdes Homes Blog - Palos Verdes Houses
Palos Verdes Horse Property - Palos Verdes Real Estate Agent
Palos Verdes Coastal Homes - Palos Verdes Home Search
Photos of Palos Verdes - Palos Verdes Videos
Palos Verdes Luxury Homes - Beach Cities Homes - Income Property in the South Bay
Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.