Palos Verdes Lifestyle - Norma Toering 310-493-8333


Do You Market to Barbie, Ken or Both?


There's an article circulating on the Internet with the title, and I'm paraphrasing here, "Boys Can Play with Barbies, too."  The article goes on to say marketing is becoming genderless as the female and male roles in society continue to evolve and be redefined.


It made me stop and think--do I market to men, women, or both?  The answer was easy--I market to buyers and sellers without regard to their sex.  My sellers and buyers are a mashup of the wonderful mix of people who sell and buy real estate, and that's nearly everyone.


I don't have to be concerned whether my marketing will appear sexist or ignore half the population.  I target everyone interested in entering the real estate market in my particular marketplace.  


Geographic? Yes.  Gender? No.   Real estate is once again on the leading edge of a marketing trend. Mattel and other companies may be jumping on the genderless bandwagon, but real estate pros know both sexes play the real estate game.


Sell Smart, Buy Wise and Live Well

Norma Toering - Real Estate BrokerNorma Toering & Team
Broker-Owner - Charlemagne International Properties
310.493.8333 - Email Norma





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Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.


Norma - the same with my services.  Those that have the want and need are my target market.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 3 years ago

Norma, I think we're on the same page. Want a patio home (or a "regular" home for that matter)?  Male or female, I've helped both. 

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 over 3 years ago

Norma Toering Broker for Palos Verdes and Beach Cities 

I missed that article somehow but it certgainly raises a good point. Lots of products are defined, likely, as appealing to or for men vs women, but housing certainly isn't, whether buyers or sellers. Your clever title drew me in to a good read. One certainly also has to be careful regarding Fair Housing and discrimination laws.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) over 3 years ago

Norma - I guess you could say that many of us in real estate have been ahead of the curve with our marketing to everyone.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate over 3 years ago

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