"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice."
"Cows, after you've seen one or two or ten, are boring. A Purple Cow though...now that would be something."
"Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable."
I'm into quotes this week, and I can't think of any better marketing guru than Seth Godin to read and remember. If you need some fresh ideas and are willing to try marketing outside the box, he's the man.
I recently had a client who wanted a weekly ad in the Wall Street Journal. He thought the Journal was the best place to advertise an upscale property. I happily referred him to Purple Cow page 21. "The Journal is the poster child for marketing old-think." Seth Godin's word on the Wall Street Journal carried so much more weight than mine.
Business as usual with boring brown cows? Or will you do something worthy of a Purple Cow wow?
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
Find Norma on: Facebook - Twitter - LinkedIn - Email Norma
Palos Verdes Real Estate Blog - Palos Verdes Real Estate Website
Palos Verdes Home Search - More information on Palos Verdes
Boitano Palms - Boitano Palms Video - Boitano Palms
Custom Desert Home Boitano Palms - Palos Verdes Homes Videos
Subscribe via ActiveRain - Subscribe via Email - Start your own blog on activerain!
Palos Verdes CA Horse Property Blog - Palos Verdes CA View Homes Blog
Rancho Palos Verdes Homes for Sale Market Reports
Norma's REMAX Palos Verdes CA Office Phone Number
Palos Verdes Homes Neighborhood and MLS Map
Sell Smart, Buy Wise and Live Well
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
PalosVerdesLifestyle- Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Awarded 5 out of 5 stars by Lender411 blog review. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
Find Norma on: Facebook - Twitter - LinkedIn - Email Norma
Palos Verdes Homes Blog - Palos Verdes Houses
Palos Verdes Horse Property - Palos Verdes Realtor Agent
Colorado River CA Land - View Homes Palos Verdes
Palos Verdes Coastal Homes - Rolling Hills Estates Home Search
Photos of Palos Verdes - Palos Verdes Videos
Palos Verdes Luxury Homes - Beach Cities Homes
Hi Norma,
O.k., I've heard so much on this book, I've got to head out to pick it up. Thanks for the info on your seller.
Hi Lynda,
It's a quick read, but read with a highlighter in hand!
Norma, Ive never been called a brown cow, more of a techno colored Bull. I am going to get that book though.
Carol Bull NovaStar Alexandria VA.
Norma, how did I miss this one! I have a cow thing - how now brown cow and all that. Didn't Ogden Nash write a poem about purple cows?
"I never saw a purple cow
I never hope to see one,
But I can tell you one thing
I'd rather see than be one."
Patricia - Turns out he may have been wrong, at least according to Seth Godin!