The past client holiday letters have been sent, random client Christmas calls have been made and many gifts have been delivered. Whee, it's a chore and each year I evaluate whether it's worth it or not. Should I scale back? Do those letters end up in the circular file?
Yesterday I received the answer. A past client called (2002 Rolling Hills sale) with my letter in hand. She has a relative who will be in town for the holidays and he will be relocating to Palos Verdes. She thinks a beach house will suit him just fine! Or perhaps an Old Spanish with a jaw-dropping view. Hmmm. Did I say it was a chore--now I think not!

Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
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Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333
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South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
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Wonderful... I thought that when I sent out a stamp increase letter last year and again this year with 10 2 cent stamps. But you know what, I got 3 transactions last year and 2 more this year from a campaign that cost me about $100 bucks or so, It just goes to show you that you never know when lightning will strike.
Brian Corwell
RE/MAX Sauk valley
Sterling, Illinois Real Estate
Brian--Yes, it's hard to delete any specific activity--as you said, you never know when and where the business will come from.
Happy Holidays.
Norma,,, does email count...I have sent all my emails
This is a great story Norma, and one more expample of how little things can often pay off big! Action, Action, Action....you can't go wrong with it, but I definitely understand the "second guessing" part of things.
-Colleen