Palos Verdes Lifestyle - Norma Toering 310-493-8333


Why We Blog


Yes, I'm the barefoot blogger! I like to blog early before my day fills up with appointments and my mind is preoccupied with other demands and details that must be handled. My real estate blogging career began in 2007, and I've written more than 4000 articles about real estate in the South Bay of Los Angeles.  I do it for future, present and past clients, but Josh and I find it an excellent way to keep our fingers on the pulse of the local real estate market.

Josh and I maintain several niche blogs as well as our website and our oldest blog, Palos Verdes Lifestyle.  Is it a lot of work?  Yes, it requires hours of research and writing to stay abreast of the ever-changing local real estate market.

We blog about neighborhood sales and listings.  We blog about the ins and outs of buying and selling real estate.  Heck, I've even been known to blog about the weather.  The weather is definitely a selling feature when you live in Southern California!  The current drought may not be a selling feature, but it is newsworthy and can play a role in deciding what type of property to purchase, or changes a seller might make to the landscaping before putting a property on the market.

We use local photos to enhance each and every real estate story.  Photographing and cataloging the pictures we use is a part-time job in itself. We incorporate video to showcase our gorgeous coastal communities.  Why do we do these added-value activities?  My background is education and from day one of my real estate career I've worked at educating my clientele rather than selling to my clientele.  Our philosophy is we work with smart and savvy people who are most capable of making the right decision once they have all the facts.

Educational transparency is the common and continuous thread that runs from the first time we meet with a client until we close the sale.  Often, the original sale is the first of many.  Last week we closed sale number two with one of our many "repeater" clients.  We are currently in escrow with a seller who is closing her third sale with Charlemagne Int'l Properties.  Upcoming listings will be transactions number 3 and number 6 for two more repeaters.  Two out of three of those clients were readers of our blogs before they were clients. No question about it, our past clients are the foundation and life-blood of our business, but blogging helps us connect with people in need of our real estate service.

Blogging allows consumers to get to know you prior to engaging you as their real estate agent.  Here's an article I wrote in 2008 and my reasons for continuing to blog remain the same.  However, I have increased the number of blog posts written specifically for sellers.

Are you blogging on purpose?  Does your blog have a central focus?  Are you presenting your highest self through your writing?  Or do you write about whatever is on your mind at the moment?

Recently I decided to categorize my blogs.  I was surprised to notice I was addressing more posts to agents (members only) than I realized.  Buyers also received a lot of attention and ink. Surprisingly, I was neglecting writing articles targeting sellers.  Yes, it's true when we think "Internet Marketing" we think of buyers, but I've noticed more and more sellers refer to "pre-listing research" they have done on the Internet. 

Sellers, I will write more articles with you in mind.  After all, I prefer to keep my clientele evenly balanced between sellers and buyers, so it makes sense to divide my blogging attention too.  Oh, and don't be afraid to contact me direct if you have specific question or request.

We welcome our repeat clients and new clients with equal enthusiasm and devotion to helping them realize their real estate goals.

- Norma Toering, Broker at Charlemagne Intl Properties
(310) 493-8333

Sell Smart, Buy Wise and Live Well

Norma Toering - Real Estate BrokerNorma Toering & Team
Broker-Owner - Charlemagne International Properties
310.493.8333 - Email Norma





Find Norma on: Facebook - Twitter - LinkedIn - Pinterest - Google+

PalosVerdesLifestyle - Norma's award winning site as the best Palos Verdes homes and real estate blog since 2007.

  • Selected by as one of the top ten Los Angeles area real estate blogs.
  • Chosen by as one of the best Los Angeles realty blogs.
  • Awarded 5 out of 5 stars by Lender411 blog review. 
  • Ranked by Technorati in the top 1% of all blogs.
  • As seen in the Daily Breeze newspaper.
  • Rancho Palos Verdes Top Real Estate Agent

Palos Verdes Homes Blog - Palos Verdes Houses
Palos Verdes Horse Property - Palos Verdes Real Estate Agent
Palos Verdes Coastal Homes - Palos Verdes Home Search
Photos of Palos Verdes - Palos Verdes Videos
Palos Verdes Luxury Homes - Beach Cities Homes - Income Property in the South Bay

Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.

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