Do you know where your stream of income sources are tonight? Maybe they are snoozing undisturbed in your database, maybe their name is scribbled on a piece of paper in your pocket or your purse. Or worse yet, they may be swirling around unrecorded on the "to do" list in your head. In order to shake your moneymaker(s) you must be able to put your hands on them. My moneymakers are my past client database and my blogs.
My memory is one of my strengths, but one mind can only contain so much retrievable data. My moment of reckoning came late last year when I saw a listing (coulda, woulda, shouda been mine) pop up on the MLS. What? They listed with someone else? How could that be when only three months ago she told me they were going to wait a year? Yes, I know, three months is far too long to wait to contact a homeowner with selling on her mind. But I thought we had a relationship, rapport and so on so forth. Nature abhors a vacuum and I obviously allowed another agent to step in and fill the gaping hole I left in our communication. Mea culpa.
2012 may be the Year of the Dragon on the Chinese Calendar but Norma Toering & Team will track time, contacts, efforts and results with the daily care and feeding of our database. We will calendar contacts months in advance and note every client contact. As month one of 2012 draws to a close I find this new habit is becoming second nature, and I'm enjoying this more methodical but also more rewarding approach.
I'm a big fan of the one-page business plan and this year mine is pretty simple--Blog daily (online presence), work that database (offline presence) and shake your moneymaker(s) often.
Sell Smart, Buy Wise and Live Well
PalosVerdesLifestyle - Norma's award winning site as the best Palos Verdes homes and real estate blog since 2007.
- Selected by Relocation.com as one of the top ten Los Angeles area real estate blogs.
- Chosen by MovingCost.com as one of the best Los Angeles realty blogs.
- Awarded 5 out of 5 stars by Lender411 blog review.
- Ranked by Technorati in the top 1% of all blogs.
- As seen in the Daily Breeze newspaper.
- Rancho Palos Verdes Top Real Estate Agent
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Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.