"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice."
"Cows, after you've seen one or two or ten, are boring. A Purple Cow though...now that would be something."
"Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable."
I'm into quotes this week, and I can't think of any better marketing guru than Seth Godin to read and remember. If you need some fresh ideas and are willing to try marketing outside the box, he's the man.
I recently had a client who wanted a weekly ad in the Wall Street Journal. He thought the Journal was the best place to advertise an upscale property. I happily referred him to Purple Cow page 21. "The Journal is the poster child for marketing old-think." Seth Godin's word on the Wall Street Journal carried so much more weight than mine.
Business as usual with boring brown cows? Or will you do something worthy of a Purple Cow wow?
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
South Bay Los Angeles cities I sell real estate and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
Sell Smart, Buy Wise and Live Well
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Based on information from the Association of REALTORS®/Multiple Listing as of the initial date of this article/blog publication and /or other sources. Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.